Villa Maria is a sustainable wine brand based in New Zealand. To further their brand exposure in the United States, they teamed up with Cirque du Soleil as their official wine partner for Cirque’s traveling shows. To support this nationwide program, we developed supporting signage, including a backlit mural display in the Cirque show’s lounges, all of the staff aprons, bottle displays, and drinkware.
Client:
Villa Maria
Product:
Brand Tasting Kits
Choosing single-use drinkware as a sustainable brand can be a challenge given the unsustainability of most plastics, however, we were able to scale up sustainable compostable drinkware options that included visible pour lines to assist the staff in each city. Additionally, we developed a tasting kit that was deployed to the sales teams in each market for on- and off-premise tasting events. This tasting kit included custom designed bottle glorifiers, using sustainability sourced wood, manufactured here in the USA.
