If this year has shown me anything, it’s the power of women. I’ve watched so many friends and neighbors juggle work, home and parenting duties, making tough choices for the sake of their families and holding our country’s future on their shoulders.

Diversity

When we look at branded merchandise through the lens of sustainability, so much of what we see from the promotional products industry can be classified as waste.

Products

Working from home for the long term can be be a challenge, here are 7 corporate gifts that make remote work easier.

Trends

Our Founder, Lou Cysewski weighs in on her thoughts on thoughtful giving during COVID-19 through the eyes of a former Army & trauma nurse.

Insights

The CDC now recommends wearing a cloth face mask to reduce the spread of germs in public. You don't need to purchase one! Here is one way to use a bandana, t-shirt, sheet, or pillowcase to make your own mask. Feel free to share with colleagues!

Insights

Vendors are sending me images of masks and hand sanitizer on a daily basis. It’s my job to sort out quality gifts from the bad gifts and help my clients make better choices. I knew immediately that selling these masks were not in my client’s best interest. We want to help our clients give gifts that reflect more appreciation and not just a branding opportunity.

Trends

If you haven’t been following my Instagram, you’ve missed out on several noteworthy items from this year’s CES. So, before diving into this post, please take a minute to follow me @coolperx on Instagram and Facebook.

Trends

Celebrating diversity, in all forms gives me a moment to reflect on how so many people in my life add character and love, challenge me and make me better. It gives me a moment to be additionally grateful for those who add wisdom to my world.

Diversity

All over Paris, we saw ads for Carhartt beanies. These women in seductive poses with various shades of lipstick, all wearing Carhartt were strewn across the city in the subways, on the trains, and on posters in some of the nicest shopping centers in the world.

Trends

Seth and I never really fought to begin with. So, this isn’t a story about overcoming a terrible marriage to find balance. It’s also not a story about how promotional products improved our lives. But, we did find balance. We found a flow that worked for us, helped us grow a business and live happier lives.

Insights

We were certified recently as a veteran-owned business. And, despite the fact this is true, along with being woman-owned, minority-owned and a host of other “diverse” categories, as a small business, getting certified was a big deal.

Diversity