Coolperx exists to end promotional waste.
Currently, only 21% of typical swag products are kept by recipients for any length of time. This is not only a stark lack of ROI, but it’s a huge liability for brands.
Branded and promotional products are a high-impact, cost-effective advertising medium that brings a company front and center in their stakeholder’s everyday life.
Done well, swag can increase feelings of goodwill and belonging, which in turn can lead to greater job performance, satisfaction and loyalty.
But, when a company makes public statements about their commitment to environmental sustainability, and then turns around and distributes meaningless, toxic swag to its community, it is engaging in a particularly egregious form of greenwashing and destroying credibility.
To prevent this type of waste we provide our clients with the ability to make informed swag procurement decisions and the support to achieve their sustainability and diversity goals.